In preparation for the unveiling of the new Michelin® CrossClimate®2 all-season tire, Michelin partnered with NEXT/NOW to create and host a virtual product launch event for top customers across north America. The event featured a host of custom digital solutions including animated virtual backgrounds, augmented reality postcards, a custom registration mirosite, and curated music and sizzle reels.

What We Did

  • Custom registration microsite
  • Pre-event electronic and print communications
  • Curated Spotify playlist
  • 30-Second Sizzle Video
  • 1-Minute Pre-Event Hype Video
  • 360 Ride & Drive Demo Videos
  • Augmented Reality Experience

What Made it Successful

  • Clear and engaging visuals┬á
  • High exposure on new project across employees and partners
  • Thousands of live viewers