Microsoft Ignite Reactive LED Floor

LED, Motion Tracking, Software Development, Conference

Reactive LED Floor

The Ignite Tech conference is Microsoft’s annual event geared for IT implementers and influencers, enterprise developers, and data professionals. NEXT/NOW worked to create the perfect combination of Brand Messaging, Way-finding, and Interactivity in a larger-than-life pressure reactive LED floor.  Measuring at 40 X 20 feet, the LED floor greeted each of the 30,000 attendees as they entered both the conference and the hotel, making it a main staple of the event and a place to set the tone of the mind-blowing conference.

Deliverables Included: Experience Design, Art Direction, Motion Graphics, and Software Development

For more examples of bespoke interactive activations with LED, please visit our PORTFOLIO.

Microsoft Ignite 2018 Reactive LED Floor
Microsoft Ignite 2018 Reactive LED Floor
Microsoft Ignite 2018 Reactive LED Floor
Microsoft Ignite 2018 Reactive LED Floor