Microsoft Ignite Reactive LED FloorLED, Motion Tracking, Software Development, Conference
Reactive LED Floor
The Ignite Tech conference is Microsoft’s annual event geared for IT implementers and influencers, enterprise developers, and data professionals. NEXT/NOW worked to create the perfect combination of Brand Messaging, Way-finding, and Interactivity in a larger-than-life pressure reactive LED floor. Measuring at 40 X 20 feet, the LED floor greeted each of the 30,000 attendees as they entered both the conference and the hotel, making it a main staple of the event and a place to set the tone of the mind-blowing conference.
Deliverables Included: Experience Design, Art Direction, Motion Graphics, and Software Development
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