Process

Users dive into a surreal 8-bit battle royale against impish fruit, oversized but dangerously naive puppy dogs, and dolphins that can get just a little too handsy, er, “finsy.”

With the goal of emphasizing Mike’s Hard flavorful offerings, “Flavor Quest”, is a dive into a juice battle royale.

Crafted to be nostalgic, demographically laser targeted, and hilariously on-brand, this VR Brand Experience, along with dozens of traveling headsets are slated as a national tour to delight and immerse customers deep into Mike’s Hard particularly unique form of brand messaging.

Process

Users dive into a surreal 8-bit battle royale against impish fruit, oversized but dangerously naive puppy dogs, and dolphins that can get just a little too handsy, er, “finsy.”

With the goal of emphasizing Mike’s Hard flavorful offerings, “Flavor Quest”, is a dive into a juice battle royale.

Crafted to be nostalgic, demographically laser targeted, and hilariously on-brand, this VR Brand Experience, along with dozens of traveling headsets are slated as a national tour to delight and immerse customers deep into Mike’s Hard particularly unique form of brand messaging.

What We Did

  • Experience Design
  • World/Character Animation
  • VR Application

What We Did

  • Experience Design
  • World/Character Animation
  • VR Application

What Made it Successful

“NEXT/NOW was proficient and guided us towards the development of the right things. They were very involved, hands-on, helpful, and patient. At no time was I concerned about meeting deadlines. Everything was smooth and incredibly stress-free.”

– Ryan Heuser, Director of Field Marketing for Mikeā€™s Hard Lemonade

What Made it Successful

“NEXT/NOW was proficient and guided us towards the development of the right things. They were very involved, hands-on, helpful, and patient. At no time was I concerned about meeting deadlines. Everything was smooth and incredibly stress-free.”

– Ryan Heuser, Director of Field Marketing for Mikeā€™s Hard Lemonade

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