The Mira Experience: HologramHologram, Motion Graphics, Trade Show, Las Vegas
The Mira Experience launched at CES 2015 in Las Vegas. The wearable fitness device paired with a smartphone app made by and for women was a huge hit! NEXT/NOW joined the launch by creating two exhibits for their trade show booth.
The first interaction was a super-cool, super-futuristic hologram at the entrance of the booth. The hologram showed Mira users in their daily routines, walking their dogs, taking a jog or doing yoga. The second was a touch table demo station for up to four users on a 65” multi-touch screen. Read more about it here.
Both activations were a hit and exited Mira ambassadors and visitors alike.