Morton Salt: Centennial Celebration

Web, Event, Digital Sculpture

Exhibit Activation

Morton Salt celebrated the Morton Salt Girl’s 100th birthday with an all day event held in Pioneer Court in September of 2014. NEXT/NOW not only helped plan, design and execute the event, but also developed 9 hours of motion graphics that were displayed on a 10’ tall LED canister. The content reel consisted of the standard Morton Salt canister, a display of Chicago scenes, photos from the photo booth activation, and the highlight: submitted designs from the Art of Salt canister design competition. Over 200 designs were received in a submission portal website built by NEXT/NOW (mortonartofsalt.com) and upwards of 25 designs were included in the motion graphics display. This larger-than-life canister brought excitement and drew large crowds – even Chicago’s mayor Rahm Emanuel, who declared September 25 “Morton Salt Girl Day.”

This activation won a 2015 Business Marketing Association Gold Tower Award for Best Marketing Activation.

Outdoor activations can be some of the most fun, unexpected and exciting brand experiences. Check project this one we did for Discover IT.

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