LiftMaster: NASCAR VR Throwback

HTC Vive, Virtual Reality, NASCAR, Sports Activation

Exhibit Activation

Through the power of Virtual Reality, NEXT/NOW, with the help of our friends at JMI and LiftMaster, created a one-of-a-kind experience bringing users back in time. As users put on the HTC Vive VR headset, they are taken back to a 1982 garage where NASCAR Hall of Famer Terry Labonte and driver Kasey Kahne greet them to start the experience. Users then unveil the Darlington Throwback paint scheme on the 1892 JD Stacy Buick car that Terry drove for the win at Darlington in 1982. Users walk around the garage and are prompted to reveal four other hotspots to learn more about LiftMaster products, Terry and Kasey. Debuting this experience at the NASCAR Hall of Fame in August of 2016, users became excited to see the new paint scheme, which was then on Kasey’s #1 Chevrolet SS for the Bojangles’ Southern 500 race in September 2016. There is no better way to blast to the past than in VR and this activation proved just that.

Agency Partner: JMI