NEXT/NOW Labs: Breaking Wall

Projection Mapping, Interactive, Gamification, Outdoor Activation

Exhibit Activation

How would you reveal a product or message in spectacular fashion? How about smashing through a brick wall?! The dynamic wall is a dramatic way to deliver content by challenging players to smash through barriers using motion-controlled projectiles. When cast upon buildings and structures using Next/Now’s Projectionism™ technology, the Breaking Wall becomes a massive interactive billboard that gives a truly epic sense of power to the player. Best of all: it’s customizable to all manner of theme or occasion! Basketball, football, Halloween pumpkin launching, snowball fights, the list goes on and on.