In collaboration with Nissan, NEXT/NOW developed an in-store augmented reality experience showcasing Nissan’s Intelligent Mobility Features. With each new car in the brand’s lineup, the app demonstrated several unique capabilities against various road hazards. Precise 3D models and high-quality animation loops supported the narrative and helped to reinforce trust in the demonstrations. Scalability and optimized loading times allowed the app to run smoothly even when viewing the models at life-size. The app is still utilized by in-store sales personnel across the nation.
What We Did
- Custom App Development
- 3D Design
What Made it Successful
- Ability to interact at life-size
- Clear messaging and demonstrations
- Utilized nationwide