Planar: Multitouch Shopping Experience

Multitouch Application, Retail Activation

Exhibit Activation

To demonstrate the capabilities of Planar’s new UltraRes™ Series 84” 4K LCD HD (3840×2160) display, NEXT/NOW created a shopping experience to bridge the gap between in-store, physical shopping and digital, online shopping. In a multi-touch digital catalog application, shoppers were able to touch and scroll through multiple digital products and enlarge certain items for more information. Meeting the increasing demands of higher resolution, more crisp content and more magnificent visuals, this 4K HD content delivers clarity and detail that has not been seen before in a large format display.