State Farm Infinity RoomFestival Activation, mirror room, video wall, LED
The Essence Festival is a yearly event that celebrates Essence magazine and it’s African American woman readership. As a sponsor State farm wanted a memorable festival activation that stood out from the rest.
NEXT/NOW teamed up with agency partner The Marketing Arm to create an infinity mirror room for State Farm, where users stepped inside and were transported to different journeys that corresponded with their particular color profile. Paris, Mardi Gras, the Grand Canyon, Venice, and the Northern Lights became a 360˚ kaleidoscope of reflections around the users.
Attendees danced and were gifted with with a shareable video of their experience as well as personalized magazine with tips and financial advice.
You can also check out another one of our festival activations here: Bonnaroo
Also check out our portfolio for more award winning activations: Portfolio