Seeking to streamline an often lengthy and costly bike fit process, professional sporting powerhouse, Trek Bicycles, reached out to NEXT/NOW to create a one-of-its-kind Augmented Reality retail tool that would disrupt this process and reduce it to a comfortable, touch-and-go service.
What resulted was an in-store AR “smart kiosk” capable of recording, motion tracking, and evaluating a rider’s movements in real time that then provides a slow-motion analysis of body angles and positioning that gives the buyer precise feedback on bike adjustments and suggestions on the best equipment for them. What was often a lengthy service sometimes spanning days, was now reduced to a two-minute process.
