Process

Seeking to streamline an often lengthy and costly bike fit process, professional sporting powerhouse, Trek Bicycles, reached out to NEXT/NOW to create a one-of-its-kind Augmented Reality retail tool that would disrupt this process and reduce it to a comfortable, touch-and-go service.

What resulted was an in-store AR “smart kiosk” capable of recording, motion tracking, and evaluating a rider’s movements in real time that then provides a slow-motion analysis of body angles and positioning that gives the buyer precise feedback on bike adjustments and suggestions on the best equipment for them. What was often a lengthy service sometimes spanning days, was now reduced to a two-minute process.

Process

Seeking to streamline an often lengthy and costly bike fit process, professional sporting powerhouse, Trek Bicycles, reached out to NEXT/NOW to create a one-of-its-kind Augmented Reality retail tool that would disrupt this process and reduce it to a comfortable, touch-and-go service.

What resulted was an in-store AR “smart kiosk” capable of recording, motion tracking, and evaluating a rider’s movements in real time that then provides a slow-motion analysis of body angles and positioning that gives the buyer precise feedback on bike adjustments and suggestions on the best equipment for them. What was often a lengthy service sometimes spanning days, was now reduced to a two-minute process.

What We Did

  • Art Design
  • Software Creation
  • Slow Motion Integration
  • Upgrades and Maintenance

What We Did

  • Art Design
  • Software Creation
  • Slow Motion Integration
  • Upgrades and Maintenance

What Made it Successful

  • Winner: ICX Association 2017 Elevate Awards
  • Deployed to over 300 Trek Retail Locations around the World.

What Made it Successful

  • Winner: ICX Association 2017 Elevate Awards
  • Deployed to over 300 Trek Retail Locations around the World.

More About It