Process

The end of “Coming Soon” signs as we know it. We built two VR headsets into a construction barricade where participants could look around in 360˚ as the tour showed them just what they could expect when construction completed. 3D Modeled to scale from actual architecture drawings and then textured from real clothing, the details within experience truly immersed the user and transformed “Pardon our mess” into “Enjoy what our mess will become.”

Hundreds of Google Cardboard kits were created and handed out to local media to enjoy the tour from their phone.

Process

The end of “Coming Soon” signs as we know it. We built two VR headsets into a construction barricade where participants could look around in 360˚ as the tour showed them just what they could expect when construction completed. 3D Modeled to scale from actual architecture drawings and then textured from real clothing, the details within experience truly immersed the user and transformed “Pardon our mess” into “Enjoy what our mess will become.”

Hundreds of Google Cardboard kits were created and handed out to local media to enjoy the tour from their phone.

What We Did

  • VR Armature for Oculus Rift
  • 1:1 Scale Recreation of Store
  • Interactive VR app
  • 360˚ Google Cardboard experience

What We Did

  • VR Armature for Oculus Rift
  • 1:1 Scale Recreation of Store
  • Interactive VR app
  • 360˚ Google Cardboard experience

What Made it Successful

  • Winner: EventTech 2016
  • Mention: Retail Customer Experience

What Made it Successful

  • Winner: EventTech 2016
  • Mention: Retail Customer Experience

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