Mazda’s Augmented Reality Pit Crew Experience

Mazda’s Augmented Reality Pit Crew Experience

Mazda's Augmented Reality Pit Crew Experience Augmented Reality, LED, Race Activation, National Tour, Outdoor Touring Activation You’re standing ready on the steaming tarmac of Grand Prix of Long Beach, the roar of thousands upon thousands of horsepower shredding...
McDonald’s Brand Virtual Pit Crew Challenge

McDonald’s Brand Virtual Pit Crew Challenge

McDonald's Brand Virtual Pit Crew Challenge HTC Vive, Brand Virtual Reality, National Tour, Award Winning Activation Brand Virtual Reality Activation In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual...
Audi: Race of Knowledge

Audi: Race of Knowledge

Audi: Race of Knowledge Product Launch, Interactive Learning Activity Audi A3 Product Launch Activation Test your Audi A3 in a race against your opponents with this 4-player gamified brand experience. On an iPad, individual players answer a series of questions....
Cars.com: Digital Revolution Race

Cars.com: Digital Revolution Race

Cars.com: Digital Revolution Race Challenge Gesture-reactive, Gamification, Leaderboard Exhibit Activation It’s the ultimate race against the clock with this super-fast, super-slick ride through the city. In this gesture-reactive game controlled by Microsoft® Kinect™...
NEC: Stacking Wars

NEC: Stacking Wars

NEC: Stacking Wars Gamification, Interactive, Gesture-reactive, Leaderboard, Trade Show Experience Exhibit Activation In an effort to display commercial NEC products in an engaging way at the Consumer Electronics Show, NEXT/NOW created Stacking Wars. In a 1-to-2...