by Alan Hughes | May 18, 2017 | augmented reality, Brand Activations, Digital Activation, gamification, holograms, HTC Vive, LED, NEXT/NOW studio, Oculus Rift, projection mapping, Tips, trade shows, tradeshow, Uncategorized, virtual reality
10 Digital Secrets of Memorable Trade Show Activations Tips and Tricks Digital Trade Show Activations Ahh, Trade shows, those crucial face-to-face events where you get packed together with thousands of strangers in miles and miles of unending booths. Sometimes your... 
by Mark Matthews | Jun 21, 2016 | Digital Activation, Edutainment, futuristic, Motion Graphics, projection mapping, Touch application, tradeshow, Video Activation
Each activation that NEXT/NOW dreams up and custom builds has it’s own particular path from birth to completion. From game mechanics for our interactive virtual reality experiences, to video shoots for our digital augmented reality activations, from programming for... 
by Mark Matthews | Apr 27, 2016 | Brand Activations, BrandLove, Digital Activation, Edutainment, gamification, Gesture reactive, motion sensor, projection mapping, Racecar activation, Tips
Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees.Brand messaging should be reflected in your own internal and... 
by Janna Retzler | Jan 27, 2016 | Digital Activation, futuristic, gamification, Gesture reactive, hot technology in 2016, kinect, Motion Graphics, projection mapping
One of the foundational pieces of NEXT/NOW’s story comes from projection technology and mapping. Being such a versatile yet grandiose technology, we have gone both larger-than-life and simple with our projection applications.Here is what you need to know about... 
by Janna Retzler | Dec 29, 2015 | augmented reality, Digital Activation, futuristic, gamification, holograms, hot technology in 2016, kinect, motion sensor, Multi-touch, Oculus Rift, projection mapping, retail, Social Media, Tips, Uncategorized, virtual reality
Welcome to part 1 in our series devoted to hot technology and how to use it in 2016! Over the next several weeks, we aim to get your brand’s experiential game up to par by integrating hot technology into your plans. Each week you will learn about one of the following...