McDonald’s Race Team is Giving Fans the Virtual Reality Experience of Their Dreams

McDonald’s Race Team is Giving Fans the Virtual Reality Experience of Their Dreams

     McDonald’s Pit Crew Challenge lets fans feel the thrill of a virtual pit stop at this year’s Sprint Cup Series Chicago, IL 2016: McDonald’s tapped a team of activation specialists consisting of KemperLesnik, Evolve and NEXT/NOW to create a comfortable and...
Internal Activations: Branding Starts Within

Internal Activations: Branding Starts Within

Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees. Brand messaging should be reflected in your own internal and...

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