by Mark Matthews | Sep 16, 2016 | 3D, Brand Activations, HTC Vive, NEXT/NOW studio, Press Release, Racecar activation, Social Media, social media integration, Sports Activation, Uncategorized, virtual reality
McDonald’s Pit Crew Challenge lets fans feel the thrill of a virtual pit stop at this year’s Sprint Cup Series Chicago, IL 2016: McDonald’s tapped a team of activation specialists consisting of KemperLesnik, Evolve and NEXT/NOW to create a comfortable and... 
by Mark Matthews | Apr 27, 2016 | Brand Activations, BrandLove, Digital Activation, Edutainment, gamification, Gesture reactive, motion sensor, projection mapping, Racecar activation, Tips
Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees. Brand messaging should be reflected in your own internal and... 