by Janna Retzler | Jan 12, 2016 | Digital Activation, gamification, Gesture reactive, hot technology in 2016, kinect, motion sensor, Oculus Rift, retail, ROI, tradeshow
There are just so many reasons we love gesture-sensing technology: it’s precise, inherently interactive, versatile and oh so much fun! Gesture-sensing technology uses motion sensors to follow users’ movements, creating a digital reaction. One to many people can... 
by Janna Retzler | Dec 8, 2015 | Digital Activation, Multi-touch, retail, ROI, Social Media
Some quick thoughts on defining success for digital experiential retail installations- Without a doubt, the vast majority of brands and agencies understand that measurement is crucial to assign any defensible ROI to digital retail activations. Whether touchscreen,... 