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McDonald’s Race Team is Giving Fans the Virtual Reality Experience of Their Dreams

McDonald’s Race Team is Giving Fans the Virtual Reality Experience of Their Dreams

by | Sep 16, 2016 | 3D, Brand Activations, HTC Vive, NEXT/NOW studio, Press Release, Racecar activation, Social Media, social media integration, Sports Activation, Uncategorized, virtual reality

    McDonald’s Pit Crew Challenge lets fans feel the thrill of a virtual pit stop at this year’s Sprint Cup SeriesChicago, IL 2016: McDonald’s tapped a team of activation specialists consisting of KemperLesnik, Evolve and NEXT/NOW to create a comfortable and inviting...
NEXT/NOW Heads Outside to help Intel Spread the Word about Conflict Minerals

NEXT/NOW Heads Outside to help Intel Spread the Word about Conflict Minerals

by | Jul 5, 2016 | augmented reality, Digital Activation, Facial recognition, Intel, Outdoor Activation, Photo Activation, Press Release, Social Media, social media integration, Touch application

PRESS RELEASE 7/5/16   See the original release here. Bonnaroo, 2016: NEXT/NOW, an experiential marketing agency, teamed up with tech conglomerate Intel to help spread the important message about conflict minerals and the devastating violence they contribute to...
Intel’s RealSense Finds it’s Way into our Toolbox

Intel’s RealSense Finds it’s Way into our Toolbox

by | Apr 19, 2016 | 3D, augmented reality, Digital Activation, Facial recognition, futuristic, Gesture reactive, Intel, motion sensor, retail, Social Media, social media integration, Video Activation

At NEXT/NOW we are forever on the hunt for next gen technology to enhance our activations and wow consumers on behalf of the brands we represent. Basically, when it comes to knocking people’s socks off, we like to stay ahead of the curve. Which is why we couldn’t help...
Hot Technology in 2016 | Part 1: A Look at What’s Ahead

Hot Technology in 2016 | Part 1: A Look at What’s Ahead

by | Dec 29, 2015 | augmented reality, Digital Activation, futuristic, gamification, holograms, hot technology in 2016, kinect, motion sensor, Multi-touch, Oculus Rift, projection mapping, retail, Social Media, Tips, Uncategorized, virtual reality

Welcome to part 1 in our series devoted to hot technology and how to use it in 2016! Over the next several weeks, we aim to get your brand’s experiential game up to par by integrating hot technology into your plans. Each week you will learn about one of the following...