by Mark Matthews | Jun 13, 2017 | Brand Activations, Digital Activation, HTC Vive, NEXT/NOW studio, Oculus Rift, Tips, virtual reality
10 Tips For VR (Virtual Reality) Tips for VR/AR, Tradeshows, Events, Experiential Marketing Whether participating in a 360 degree video adventure or diving deep into an engaging gamified, interactive digital experience, Virtual Reality is the newest kid on the block... 
by Alan Hughes | May 18, 2017 | augmented reality, Brand Activations, Digital Activation, gamification, holograms, HTC Vive, LED, NEXT/NOW studio, Oculus Rift, projection mapping, Tips, trade shows, tradeshow, Uncategorized, virtual reality
10 Digital Secrets of Memorable Trade Show Activations Tips and Tricks Digital Trade Show Activations Ahh, Trade shows, those crucial face-to-face events where you get packed together with thousands of strangers in miles and miles of unending booths. Sometimes your... 
by Mark Matthews | Apr 27, 2016 | Brand Activations, BrandLove, Digital Activation, Edutainment, gamification, Gesture reactive, motion sensor, projection mapping, Racecar activation, Tips
Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees.Brand messaging should be reflected in your own internal and... 
by Mark Matthews | Mar 1, 2016 | Edutainment, gamification, kinect, Tips
There’s a lot of yadda-yadda in the promotion world right now about gamification in marketing. While much of it is talk about rewards, badges, levels, etc.… at NEXT/NOW, we don’t just add game mechanics to our brand activations, we go the distance by creating original... 
by Janna Retzler | Jan 19, 2016 | futuristic, holograms, hot technology in 2016, Motion Graphics, Tips
Have you ever had a digital activation stop you in your tracks and force you into a double take? That is what we see time and time again with our hologram activations, like at CES 2015 with the Mira Fitness Bracelet.These magical, futuristic, and unexpected... 
by Janna Retzler | Jan 5, 2016 | Digital Activation, gamification, hot technology in 2016, Multi-touch, retail, social media integration, Tips, tradeshow
Last week we gave you a high level overview of the hottest technology in 2016. Now let’s take a deeper dive in part 2 of our series and talk about touch technology.We love that users are already familiar with touch technology from using smart phones and tablets... 
by Janna Retzler | Dec 29, 2015 | augmented reality, Digital Activation, futuristic, gamification, holograms, hot technology in 2016, kinect, motion sensor, Multi-touch, Oculus Rift, projection mapping, retail, Social Media, Tips, Uncategorized, virtual reality
Welcome to part 1 in our series devoted to hot technology and how to use it in 2016! Over the next several weeks, we aim to get your brand’s experiential game up to par by integrating hot technology into your plans. Each week you will learn about one of the following... 
by Janna Retzler | Dec 16, 2015 | Tips, tradeshow
Even with all the pizzazz of digital content and the most advanced technology out there, your activation could suffer without the right people representing your brand. We have learned a few things about bringing out the best in brand ambassadors and thought we should... 
by Janna Retzler | Nov 17, 2015 | Digital Activation, Multi-touch, Oculus Rift, Social Media, Tips
3 Tips on Planning a Digital Activations Tips and Tricks As big brands and startups compete with innovation to win the hearts of consumers, emerging technology in the form of Digital Activations should be a top priority. If you haven’t yet, first visit our... 