by Alan Hughes | May 18, 2017 | augmented reality, Brand Activations, Digital Activation, gamification, holograms, HTC Vive, LED, NEXT/NOW studio, Oculus Rift, projection mapping, Tips, trade shows, tradeshow, Uncategorized, virtual reality
10 Digital Secrets of Memorable Trade Show Activations Tips and Tricks Digital Trade Show Activations Ahh, Trade shows, those crucial face-to-face events where you get packed together with thousands of strangers in miles and miles of unending booths. Sometimes your... 
by Mark Matthews | Jun 21, 2016 | Digital Activation, Edutainment, futuristic, Motion Graphics, projection mapping, Touch application, tradeshow, Video Activation
Each activation that NEXT/NOW dreams up and custom builds has it’s own particular path from birth to completion. From game mechanics for our interactive virtual reality experiences, to video shoots for our digital augmented reality activations, from programming for... 
by Mark Matthews | May 10, 2016 | Award Winning Campaign, BMA Tower Award Winner, Digital Activation, futuristic, Intel, Outdoor Activation, Press Release, tradeshow, Traveling tours
Chicago, IL, May 10, 2016: Last week, NEXT/NOW, an experiential marketing agency, received recognition from two different prestigious award groups for their innovative use of virtual reality in brand marketing: The IABC Gold Quill Award for Audio and Visual... 
by Mark Matthews | Apr 5, 2016 | 3D, augmented reality, Digital Activation, futuristic, gamification, holograms, kinect, LED, Oculus Rift, retail, tradeshow, Traveling tours, Uncategorized, virtual reality
At NEXT/NOW we pride ourselves as being a “next gen” agency that uses the latest in advanced technology as our medium of content delivery. That means we traffic in tech like virtual and augmented reality, motion sensing, projection mapping, gamification, and... 
by Janna Retzler | Jan 12, 2016 | Digital Activation, gamification, Gesture reactive, hot technology in 2016, kinect, motion sensor, Oculus Rift, retail, ROI, tradeshow
There are just so many reasons we love gesture-sensing technology: it’s precise, inherently interactive, versatile and oh so much fun! Gesture-sensing technology uses motion sensors to follow users’ movements, creating a digital reaction. One to many people can... 
by Janna Retzler | Jan 5, 2016 | Digital Activation, gamification, hot technology in 2016, Multi-touch, retail, social media integration, Tips, tradeshow
Last week we gave you a high level overview of the hottest technology in 2016. Now let’s take a deeper dive in part 2 of our series and talk about touch technology. We love that users are already familiar with touch technology from using smart phones and tablets... 
by Janna Retzler | Dec 16, 2015 | Tips, tradeshow
Even with all the pizzazz of digital content and the most advanced technology out there, your activation could suffer without the right people representing your brand. We have learned a few things about bringing out the best in brand ambassadors and thought we should... 