Goodyear
CES Launch Event
Goodyear at CES: Showcasing the Future of Mobility
Concept Development
Project Management
Motion Design
Spatial Design
Content Creation
Interactive Design
At CES, we partnered with Goodyear Ventures to bring their forward-looking vision to life through a fully immersive 5,000-square-foot experience. Designed to position Goodyear as a leader in innovative mobility investments, the space blended high-tech storytelling with interactive engagement. Highlights included a motion-reactive immersion installation showcasing visual modules on mobility thought leadership, a keynote-ready LED stage, and a custom identity system built around the rallying cry: Together We Go.
Approach
Attendees explored future-focused activations like an epic “blimp race” video game soaring over a stylized Las Vegas skyline, an AR experience that placed users in cinematic 3D environments, and robotic drink delivery. With dynamic DJ/VJ sets and even a timed flyover from the real Goodyear blimp, the experience brought Goodyear’s venture strategy to life in a way that was bold, memorable, and deeply immersive.
A Bold, Sophisticated Visual Identity for a Future-Forward Brand
We crafted a complete visual identity system for Goodyear Ventures that defied expectations—elevated, modern, and surprisingly refined. From the sleek typography and minimalist color palette to cinematic motion graphics and branded storytelling touchpoints, every element reinforced Goodyear’s commitment to innovation in mobility. The identity package included a full style guide, dynamic animated assets, and environmental branding that brought cohesion to the entire experience—anchored by the unifying message: Together We Go.
Pre-Show Strategy That Drove the Right Crowd
To ensure high-impact attendance, we executed a focused pre-show campaign that blended personal touch with strategic outreach. This included a targeted email series to key industry contacts, custom-designed invitations for VIPs and potential partners, and curated onsite gifts that extended the brand experience beyond the booth. Every detail was crafted to build anticipation, spark interest, and position Goodyear Ventures as a must-see destination at CES.