Microsoft
Ignite Conference Experiential Feature
Experiential Feature for Future-Forward Conference
Concept Development
Project Management
Interactive Programming
Spatial Design
Content Design
Onsite Management
For Microsoft’s flagship event, we engineered a 30x60 ft reactive LED floor that fused spatial computing with digital storytelling. As attendees moved across the surface, sensor-driven visual modules triggered real-time animations that promoted product innovation, facilitated organic networking, and delivered adaptive wayfinding cues. The installation served as both canvas and interface—blurring the line between architecture and interaction.
The Result
The interactive floor became a centerpiece of the event, drawing sustained engagement and organically directing traffic flow. Attendees lingered, connected, and shared the experience across social platforms—amplifying Microsoft’s messaging in real time. The installation not only elevated product visibility but also set a new benchmark for immersive brand environments at scale.