Nissan
Intelligent Mobility AR Experience
Discover tech that transforms your drive
—
Content Strategy
—
Design
—
Augmented Reality
—
App Development
—
3D
In collaboration with Nissan, NEXT/NOW developed an in-store augmented reality experience showcasing Nissan’s Intelligent Mobility Features. With each new car in the brand’s lineup, the app demonstrated several unique capabilities against various road hazards.
Technical Approach
Precise 3D models and high-quality animation loops supported the narrative and helped to reinforce trust in the demonstrations. Scalability and optimized loading times allowed the app to run smoothly even when viewing the models at life-size.
The Result
The app’s clear messaging and AR demonstrations ensured it’s longevity, remaining in use by in-store sales personnel across the nation.