State Farm
NBA All-Star Game Activation
A Full-Court Experience for State Farm at the NBA All-Star Game
Spatial Design
Motion Design
AV Design
Project Management
Interactive Programming
For NBA All-Star, we partnered with State Farm to create a fan-first experience that blended gameplay, branded storytelling, and high-impact visuals. Anchoring the space was a fully reactive LED basketball court, where fans competed in a buzzer-beating “clutch shot” challenge surrounded by responsive graphics and sound. Nearby, the Hype Station used advanced virtual production techniques to generate custom player-intro-style sizzle images — complete with 3D environments, AI lighting, and dynamic motion graphics — turning every attendee into an all-star.
Approach
At the heart of the activation was an interactive LED basketball court that responded in real time with dynamic floor graphics and reactive sound effects. Players could select themed environments inspired by real courts, then step into a high-stakes “clutch” shot challenge—racing the buzzer to sink game-winning baskets. The energy was electric, with every move triggering light, motion, and sound that amped up the experience from tipoff to buzzer-beater.
Making Fans the Stars
The Hype Station blended advanced virtual production with a sleek, user-friendly kiosk design. Fans stepped in and were instantly placed into high-energy 3D environments, enhanced by AI-driven lighting effects and dynamic, broadcast-style typography. The result? Custom sizzle images that felt like official NBA player intros—bold, cinematic, and ready to share.
The Result
Thousands of fans participated in the experience over NBA All-Star Weekend, with lines forming throughout each day. The reactive court drove repeat plays and social sharing, while the Hype Station generated thousands of personalized sizzle images—many instantly posted across Instagram and TikTok. State Farm saw elevated brand visibility, deeper fan interaction, and strong alignment with NBA culture—all delivered in a high-tech, high-energy environment that left a lasting impression.