State Farm
Safe Driving Simulator
A brand activation that puts a safer spin on videogame driving games
Game Development
Project Management
Hardware Design
Onsite Support
For State Farm, we created an immersive driving simulator that turned everyday challenges into teachable moments. From navigating school zones to adapting to sudden weather changes, players were rewarded for demonstrating safe driving habits in a gamified, high-impact environment. This brand activation didn’t just entertain—it reinforced State Farm’s core message of safety and responsibility behind the wheel, leaving participants with a memorable and meaningful experience that aligned perfectly with the brand’s values.
Approach
We designed a fully custom 3D driving environment, complete with branded State Farm elements seamlessly integrated throughout the course. From billboards to building signage and interactive set pieces, every detail reinforced the brand while immersing players in a dynamic, gamified world tailored to real-life driving scenarios.
Dynamic and Unpredictable Hazards
To elevate realism and challenge, the simulator featured dynamic weather effects—like rain, fog, and snow—and AI-driven hazards such as jaywalking pedestrians and sudden traffic stops. These elements kept players on their toes and reinforced the importance of staying alert and adapting to real-world driving conditions.
The Result
The activation attracted strong participation and created a lasting impression on attendees. Guests were highly engaged, spending meaningful time in the simulator and sharing their experiences across social channels. The experience successfully reinforced State Farm’s commitment to safe driving in a way that was both entertaining and educational, strengthening brand affinity and sparking conversations well beyond the event itself.