Trek Retail Bike Fitting Experience
retail
customer experience
machine learning
We partnered with Trek to develop an advanced in-store bike fitting station powered by computer vision and machine learning. The system analyzed a rider’s key body angles in real time to deliver precise adjustments—seat height, handlebar position, and more—for an optimal fit and improved performance. Integrated recommendations also enabled seamless cross-selling of accessories and components, enhancing both rider comfort and the retail experience.
Smart Fit, Perfect Ride
A built-in high-speed camera and touchscreen work with advanced tracking and custom-fit algorithms—tailored to Trek’s bike lineup—to deliver real-time adjustments for a ride that feels made just for you.
Real Results, Real Riders
The fitting station not only delivers a personalized, data-driven experience—it also drives foot traffic by offering something online shopping can’t: expert, in-person customization. The result is stronger customer engagement, increased accessory sales, and a powerful reason to visit the store.