Airshop: An experience center built for boundless innovation.
Concept Development
2D & 3D Design
Projection Mapping
Experience Design
Motion Design
Custom CMS
Next/Now's creative collaboration with United Airlines continues with the design and development of the Airshop innovation center. Created in partnership with Airshop visionary Mark Chowaniec, our immersive experience reimagines what's possible in aviation innovation through stunning visual storytelling, projection mapping, and multiple interactive content modes. Built with innovation and adaptability in mind, we developed an experience framework that evolves alongside the needs of the innovation center as a whole.
Custom CMS
Our custom content management system features several content modules for both development and demonstration purposes. With the ability to control modules through a tablet, users have the flexibility to conduct the room from any vantage point necessary.
Iterative, Modular, and Ever-Evolving
The immersive theatre was developed distinctly with innovation and evolution in mind. The modular, highly-compatible CMS software allows for nearly any form of content feature. As the innovation center grows and user needs shift, modes can be added, updated, and reimplemented quickly and remotely so as never to hinder the space from being utilized to its fullest.
The Result
United Airlines’ Airshop immersive theatre and innovation space allow for unparalleled creative development and demonstrative capabilities. Through cinematic visuals and a vibrant design language, our experience showcases innovative concepts with striking clarity and control.