Suppose a visitor has spent a minute at a touchscreen choosing the question they want answered. They tap the last button. Across the booth, the wall cuts to the opening shot of a film. From the operator’s position, the film started exactly on time. From the visitor’s position, that first shot is the answer to their question. Both people have good reason to think they know what just happened.
For Creative Republic, NEXT/NOW developed content for GE HealthCare’s AI Innovation Booth at HLTH. An overhead LED halo played a brand film on a five-minute cycle. A kiosk gave visitors a way to explore the research campaign by topic, and the surrounding visuals changed with their choices. A scheduled film could speak to everyone around the booth. The kiosk could address one person’s interest. Those two audiences are worth drawing separately when you plan a show. Explore the GE HealthCare booth.
Give the choice somewhere to land
Start your own review with the guest who has already done something. What have they been led to expect back? A short acknowledgement on the kiosk might be enough if their selection is still visible there and they can keep exploring. If the point of the activity is to see their result overhead, that little acknowledgement leaves the job unfinished. In that case, it may be worth letting their result play before the next film begins.
Ask the host to try both versions. In one run they might say, “That’s your selection on the wall.” In the other, “Your result is here on the kiosk while the film plays.” Listen for the moment the host points. If they point to a wall that is already showing something else, you know exactly which transition needs work.
Rehearse the way back
Keep the test running after the film ends. A visitor who stayed put may be waiting for the rest of an explanation. A visitor who left has handed the kiosk to a stranger. Try each scene with a different colleague as the next arrival. Ask that person what they think they are looking at and whose choice it was.
Give the show operator a short note for each transition. It should name the cue, the screen that acknowledges it and the place the guest can pick up afterward. Hand the same note to the host and run one last test without narration. When both people can point to the same result at the same time, you have a rule the crew can apply on show day.