Immersing guests in a vision of healthcare for the future.
Content Development
Hardware Procurement
Motion Design
Project Management
2D & 3D Design
Kickstarting the release of GE HealthCare’s new AI research campaign, Next/Now immersed guests in a vision of healthcare for the future. The booth utilized an assortment of technical and narrative hooks to draw in guests from across the conference floor. From motion-reactive pillars to user-driven 360° content, each touchpoint was carefully designed to evoke the same wonder and awe as the research it represented. The booth debuted at the HLTH conference in Las Vegas, serving as one of the brand’s main attractions.
Immersed in a new global landscape
Serving as a physical metaphor for AI’s transformative nature, the booth’s massive 30’ LED halo immersed guests in 360° of seamless content. With a brand film that played every 5 minutes, guests could experience firsthand the impact and excitement of a new AI landscape within healthcare.
Infused with interaction
Guests stepping into the booth could explore each of GE HealthCare’s campaign pillars in-depth through the touchscreen kiosk center stage. As new information was presented, the surrounding content would transform, enveloping users in a brand new set of supporting visuals.
The Result
GE HealthCare’s AI Innovation Booth was a huge success; providing a pivotal touchpoint for guests to explore this new branch of the brand. Located right off the main stage, the illuminating wash of purple drew in hundreds of curious visitors over the course of the conference and provided a high-impact location for brand ambassadors to engage with potential clients.
Credits
Created By Next/Now
Client Creative Republic
Executive Creative Director Cody Tilson
Creative Director Gareth Fewel
Associate Creative Director Roman Ivashnev
Director of Production Josh Roberts
Senior Producer Chris Atchley
Senior Motion Designer Zachary Lindemann
Motion Designer Amin Ashtar Ali
Editor & Case Study Mitch Tapia
Designer Katie Buecker
Director of Technology Stuart Day
Lead Software Developer Andrew Bihner
Senior Software Engineer Sean Kelly