AHEAD corporate lobby, with a person sitting in a desk on the left, glass doors, and the AHEAD Welcome Wall on the right

Leading the way in engaging executive experiences

Concept Development

Hardware Procurement

Motion Design

Project Management

2D & 3D Design

Fabrication & Install

AHEAD, a world leader in digital enterprise solutions, recently relocated their Chicago office to incorporate a new executive briefing center. As part of the expansion, we envisioned a multi-touchpoint digital experience, expressing their brand through custom fabricated displays and story-driven content.

Spatial hospitality that speaks for itself

Our hospitality-forward approach begins from the moment guests arrive upon the 30th floor. The 7.5’ x 12’ Welcome Wall serves as the first touchpoint off the elevator bay, greeting visitors with a personalized message. An abstract backdrop captures the style and voice of AHEAD’s brand. These stunning visuals are seamlessly synced across the remaining touchpoints, maintaining its tone of sophistication and confidence throughout the remainder of the Executive Briefing Center.

A person in a suit walking in front of the AHEAD Welcome Wall
AHEAD Welcome Wall playing the Infrastructure sequence

Connection through captivation

Across the lobby sits the Partner Wall. Lush greenery pairs with logo lightboxes and customer testomonials to tell a human story of collaboration, partnership, and trust. This, in tandem with the Welcome Wall, gives guests an immediate sense of who they are working with and the hospitality they can expect throughout their discussions.

AHEAD corporate lobby featuring two elegant white chairs, and the AHEAD Welcome Wall and Logo Wall
Moss wall inlaid in wood with the AHEAD logo
Glowing features on top of a wooden wall showing various quotes and logos

Defining discussion

Making your way down the hall, the Design Wall provokes deeper conversation through vibrant branded visuals and process-driven questions. The five part story starts with an overview of the AHEAD brand before diving into each of their main service categories: data, development, infrastructure, and future-proofing.

Long exposure shot of person walking left to right across a very wide screen showing blue graphics

The Result

By thoughtfully and intentionally crafting the AHEAD story across content, materiality, layout, and function, we provided an environment where guests feel an immediate connection to the brand. By providing non-verbal cues of hospitality, the new executive briefing center fosters an innate sense of comfort and openness heading into sales discussions.

Credits

Created By Next/Now

Client AHEAD

Executive Creative Director Cody Tilson

Creative Director Roman Ivashnev

Director of Production Josh Roberts

Producer Vince Vallos

Senior Motion Designer Zachary Lindemann

Motion Designer Amin Ashtar Ali

Designer Katie Buecker

Directory of Technology Stuart Day

Lead Software Developer Andrew Bihner

Web Developer Ben Harvey

Copywriter James Harvey

Motion Designer Peiter Hergert