Leading the way in engaging executive experiences
Concept Development
Hardware Procurement
Motion Design
Project Management
2D & 3D Design
Fabrication & Install
AHEAD, a world leader in digital enterprise solutions, recently relocated their Chicago office to incorporate a new executive briefing center. As part of the expansion, we envisioned a multi-touchpoint digital experience, expressing their brand through custom fabricated displays and story-driven content.
Spatial hospitality that speaks for itself
Our hospitality-forward approach begins from the moment guests arrive upon the 30th floor. The 7.5’ x 12’ Welcome Wall serves as the first touchpoint off the elevator bay, greeting visitors with a personalized message. An abstract backdrop captures the style and voice of AHEAD’s brand. These stunning visuals are seamlessly synced across the remaining touchpoints, maintaining its tone of sophistication and confidence throughout the remainder of the Executive Briefing Center.
Connection through captivation
Across the lobby sits the Partner Wall. Lush greenery pairs with logo lightboxes and customer testomonials to tell a human story of collaboration, partnership, and trust. This, in tandem with the Welcome Wall, gives guests an immediate sense of who they are working with and the hospitality they can expect throughout their discussions.
Defining discussion
Making your way down the hall, the Design Wall provokes deeper conversation through vibrant branded visuals and process-driven questions. The five part story starts with an overview of the AHEAD brand before diving into each of their main service categories: data, development, infrastructure, and future-proofing.
The Result
By thoughtfully and intentionally crafting the AHEAD story across content, materiality, layout, and function, we provided an environment where guests feel an immediate connection to the brand. By providing non-verbal cues of hospitality, the new executive briefing center fosters an innate sense of comfort and openness heading into sales discussions.
Credits
Created By Next/Now
Client AHEAD
Executive Creative Director Cody Tilson
Creative Director Roman Ivashnev
Director of Production Josh Roberts
Producer Vince Vallos
Senior Motion Designer Zachary Lindemann
Motion Designer Amin Ashtar Ali
Designer Katie Buecker
Directory of Technology Stuart Day
Lead Software Developer Andrew Bihner
Web Developer Ben Harvey
Copywriter James Harvey
Motion Designer Peiter Hergert