Immersive Concourse Experience
Next/Now partnered with 360 CHICAGO and Magnicity to transform the observation deck concourse at the iconic 875 N Michigan Avenue, formerly the John Hancock Center. From inception to execution, we've made a space that invites visitors to immerse themselves in a fully realized, story-driven journey.
Stay tuned for our comprehensive case study. For now, enjoy this preview of our elevated immersive guest experience.