A digital focal point that brings innovation to life
Concept Development
Project Management
Motion Design
Spatial Design
Content Design
Inside Mastercard’s new solar‑powered Tech Hub in Pune, India—a half‑million‑square‑metre campus purpose‑built for 6,000 technologists—Next/Now’s animated content for the wrap‑around digital display translates the hub’s drive for secure, sustainable innovation into flowing, ever‑evolving visuals.
Where Vision Meets Motion
Three elegant content modules animate the display: a shifting data sculpture of discs and logos visualizes the brand’s global interconnectivity and vast network; abstracted representations of the elements create a dynamic viewing experience that symbolizes Mastercard’s innovative approach; and branded photography is presented on an organic backdrop of angular pipes that delivers a clean, modern frame. These refined modules evoke Mastercard’s innovations, creating a cohesive and immersive experience that reflects the brand’s commitment to excellence and advanced technology.
Innovation at First Glance
The sleek wrap‑around digital installation immerses visitors and workers in motion‑driven storytelling that conveys the brand’s momentum. Seamlessly integrated from concept through delivery, the experience weaves architecture, technology, and design into a cohesive aesthetic declaration.
The Result
The new display serves as a signature element of Mastercard’s Pune technology center, augmenting the architectural vision with polished digital artistry. Through close collaboration and a detail‑oriented process, the studio delivered a timeless experience that captures the brand’s ingenuity, leaving a lasting impression on each guest.
Credits
Created By Next/Now
Client Mastercard
Executive Creative Director Cody Tilson
Creative Director Gareth Fewel
Director of Production Josh Roberts
Senior Producer Chris Atchley
Motion Designer Amin Ashtar Ali