Subaru
Immersive Brand Activation
Projecting a vision of Subaru is more than a car company
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Design
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Projection Mapping
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Gesture Control
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Real-Time Animation
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Motion Reactive
Subaru is committed to making a difference through its innovative sustainability practices. At the Chicago Auto Show, we partnered with EWI Worldwide and Subaru of America to create an experience that highlighted their dedication to being green. Through interactive projection mapping and motion reactive visuals, brand fans were able to engage with a number of modules that educated them about Subaru’s eco-friendly initiatives.
The Result
Our lively immersive installation provided a look into a more sustainable future of a beloved car brand. The installation was featured in Exhibitor Magazine for Best Use of Technology in EXHIBITOR’s Portable/Modular Awards.