Enhancing the check-in experience through a sense of place


Content Integration


NEXT/NOW collaborated with United Airlines to create scenes that would mirror the natural awe of Colorado’s landscapes in various seasons. Over 150 feet of custom content was designed and animated to reflect the epic views enjoyed while in flight. As the United team provides a seamless check-in process, the customer gets a centering moment to admire the view.


The Result

Next/Now created epic-scale seasonal animations of mountainous valleys serving as an artistic backdrop to complement the check-in experience. It becomes the first moment of creative engagement in the traveler’s journey, instilling a distinct sense of place through imagery inspired by the local landscape.