Your guide
to the future

Next/Now is a process-driven innovation agency specializing in experience design for visionary leaders intent on meaningfully shaping the future

OTJ Architects

Digital Serpentine Wall

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OTJ Architects

Digital Serpentine Wall

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A person in a suit walking in front of the AHEAD Welcome Wall

AHEAD corporate lobby, with a person sitting in a desk on the left, glass doors, and the AHEAD Welcome Wall on the right

AHEAD

Executive Briefing Center

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AHEAD corporate lobby, with a person sitting in a desk on the left, glass doors, and the AHEAD Welcome Wall on the right

AHEAD

Executive Briefing Center

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360 CHICAGO

Immersive Concourse Experience

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A person looking at the Lake Effect light wall, glowing blue and orange

360 CHICAGO

Immersive Concourse Experience

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Moody 3D visual of a basketball striking a field of particles

NBA

Flagship Retail Experience

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Interior shot of the NBA Flagship Store by Next/Now

Interior shot of the NBA Flagship Store by Next/Now

NBA

Flagship Retail Experience

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State Farm

Safe Driving Simulator

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State Farm

Safe Driving Simulator

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Cushman & Wakefield

Washington, D.C. Headquarters

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Cushman & Wakefield

Washington, D.C. Headquarters

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GE HealthCare

AI Innovation Booth

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GE HealthCare

AI Innovation Booth

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ABB Robotics

Customer Experience Center

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ABB Robotics

Customer Experience Center

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They trust us

The creative side of technology

We bring a visionary approach that's grounded in strategic thinking, for boundary-breaking ideas that deliver results. Our work in emerging technologies, immersive experiences, and brand activations seek new ways to connect with people.

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